Last Month's Issue
When You Keep Getting Set Up With the Wrong Referrals
I know you want more referrals. But sometimes the problem isn’t the number of introductions — it’s the fit. A well-meaning partner introduces you to someone who isn’t quite the right client. The conversation is polite, but it never really goes anywhere. It’s the business version of being set up on a blind date with someone who seemed perfect on paper… but clearly isn’t the right match.
Which leads to this month’s decision.
This month's Decision Brief will address this question: Are the referrals coming from my network actually aligned with the clients I want to serve?
Check out the Resource Kit section for helpful articles and partner resources I collected over this month.
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